Our Strategy 2025 sets out our ambition and priorities for the next 5 years.
The year 2022 marked our halfway point and we have reviewed how we’re doing, evaluating our progress and making sure that our Strategy still contains the right ambition and focus in a fast-changing world.
What’s changed?
Following conversations with our customers, colleagues and board members, our updated Strategy 2025 contains the same ambition to place our customers and communities at the heart of everything we do, while also providing a great colleague experience to inspire our people to do their best work.
Our refreshed Strategy 2025 set outs what really matters to us under three new strategic priorities.
Customers
Placing our customers at the centre of everything we do:
- Great, safe and energy efficient homes
- Great customer experience
- Support for our customers
Communities
Creating and sustaining communities where people want to live:
- Thriving communities
- More quality homes
- Regenerating existing communities
Colleagues
Empowering our colleagues to achieve great things:
- Great colleague experience
- A well run association
The refreshed strategy also aligns with our three strategic commitments:
- diversity and inclusion
- environmental sustainability
- growth
Take a look at our Strategy in full.
